On desktop, the user's Media Engagement Index threshold has been crossed, meaning the user has previously played video with sound.

These changes are intended to give greater control of playback to users and to benefit publishers with legitimate use cases. # New behaviorsĪs you may have noticed, web browsers are moving towards stricter autoplay policies in order to improve the user experience, minimize incentives to install ad blockers, and reduce data consumption on expensive and/or constrained networks. Internet memes tagged 'autoplay' found on Imgflip and Imgur.